Posted on August 9th, 2007 by Dhirender
According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question isn’t whether you should use SEM (you probably should, if only for brand awareness and direct sales), but rather who will manage your SEM campaigns.
Almost two-thirds of advertisers report they intend to manage all of their SEM initiatives in-house; some 57% of advertisers say they will keep their paid placement entirely in house, 61% say so regarding their organic SEO efforts, and 59% say they will maintain their paid inclusion in-house.
Other industry surveys report that for the past two years 74% of respondents kept SEM in-house. What should your organization do?
Read the full article continues to get an insight as to the skillsets required to have an effective SEM initiative.
Filed under: SEM, SEO | 1 Comment »
Posted on August 7th, 2007 by Dhirender
Most ads are written merely not to offend. This goes back to chapter one, “Nine Secret Words,” in Roy Williams first book, The Wizard of Ads. What are those nine words? “The risk of insult is the price of clarity.” Rare is the ad that makes its point clearly.
Here are the four biggest mistakes advertisers make that prevent their ads from being both clear and engaging.
Mistake No. 1: Demanding “polished and professional” ads
Mistake No. 2: Informing without persuading
Mistake No. 3: Entertaining without persuading
Problem #4: Decorating without persuading
Read on …
Filed under: Web Marketing | No Comments »
Posted on August 6th, 2007 by Dhirender
Text, text and text is the key to get the maximum of your content indexed by Search Engines. Search engines cannot ‘see’ images, animations or colour differences. The only parts of a page visible to them are the text paragraphs, links, menu items and titles, hence features such as Flash, AJAX, images etc. often get overlooked by search engines while indexing a page. The best websites are ones which use a blend of images, text and animation to produce better search engine results.
Filed under: SEO | No Comments »
Posted on August 6th, 2007 by Dhirender
Tips by search marketing consultant Jon Rognerud on maximizing links to drive traffic to your Web site. A good link strategy to score high in relevancy, rank and traffic should include links not just to partner sites or social networks but also to 10 top directories he names “link love.”
Apply the link to these Top 10 within related categories, he advises, and make sure the directory is indexed by Google. Rognerud goes on to list the 10, which includes free directories such as dmoz.org as well as paid directories such as dir.yahoo.com
Ways to get a clean link are also included. Read on …
Filed under: SEO | No Comments »
Posted on August 5th, 2007 by Dhirender
Alootechie: Yahoo India has launched an advertising portal Advertising.Yahoo.co.in, which has been designed and developed for the benefit of the online advertising, marketing and trade community.
The editorial content includes webcasts and podcasts from advertising gurus across the globe and guest feature articles. The website features some of the best creative works from across the country and also aggregates news feeds from popular portals like exchange4media and agencyfaqs.
Filed under: Web Marketing | No Comments »
Posted on July 17th, 2007 by Dhirender
Wilsonweb: When you’re trying to increase your search engine rankings, one of the first strategies to employ is to seek listings in as many legitimate directories as possible. Directories tend to have higher PageRank to pass on to your site than the average reciprocal linking partner site. Moreover, they bring one-way links to your site so that your own PageRank (sometimes called “link juice”) isn’t diluted by outgoing links.
A list of submission directories.
Filed under: SEO | No Comments »