Octopus Labs Blog - Marketing “You” Online

In order for a website or ad campaign to be interesting enough for visitors to stickaround, or clever enough to be viral, it must be compelling enough to prompt viewers to stay, absorb, and pass it onto friends and colleagues. This does not mean that the media presented has to be salacious or somehow socially inappropriate.
Purposeful viral video websites and campaigns present meaningful theme-based messages within the context of an entertaining experience that is worth repeating and distributing. In other words, it must have both substance and style.
With illustrative case studies, the white paper goes on describe the 7 Elements of a Viral Video Campaign, namely:

• Engage: Grab Attention
• Enlighten: Provide Substance
• Stylize: Create An Experience
• Focus: Be Consistent
• Entertain: Be Memorable
• Resonate: Hit A Nerve
• Excite: Compel Action

Download the complete white paper from BrandChannel here.