Online Video Advertising, Content and Consumer Behavior
Posted on June 27th, 2007 by Dhirender
According to the Online Publishers Association’s “Frames of Reference: Online Video Advertising, Content and Consumer Behavior” report, conducted in partnership with OTX, of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had [...]
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