The secrets to a good ad
Posted on August 7th, 2007 by Dhirender
Most ads are written merely not to offend. This goes back to chapter one, “Nine Secret Words,” in Roy Williams first book, The Wizard of Ads. What are those nine words? “The risk of insult is the price of clarity.” Rare is the ad that makes its point clearly.
Here are the four biggest mistakes advertisers [...]
Filed under: Web Marketing | No Comments »