SEM: To Outsource or not?
Posted on August 9th, 2007 by Dhirender
According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question isn’t whether you should use SEM (you probably should, if only for brand awareness and direct sales), but rather who will manage your SEM campaigns.
Almost two-thirds of advertisers report they intend [...]
Filed under: SEM, SEO | 1 Comment »