Posted on July 3rd, 2008 by Dhirender
Adobe has announced that it would begin providing optimized Flash technology to leading search engines that will make rich Internet applications (RIA) and dynamic content created using Flash more easily identifiable.
The optimized Flash technology will now allow search engines to identify text within Flash programs that would otherwise have escaped them without requiring any change [...]
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Posted on July 2nd, 2008 by Dhirender
As archaic as it may sound, as long as search engines continue to place priority on “off-site” factors like inbound links over “onsite” factors like keyword placement, there will always remain a place in SEO for strategic link building.
What this means, is a need to ensure that your company has covered off on the basics [...]
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Posted on July 1st, 2008 by Dhirender
Keywords are the building blocks of SEO. Although the days of the keyword meta tag being the golden ticket to top rankings are undoubtedly over, keywords themselves are still one of the most important aspects of good SEO. Just their application has changed. It’s not about stuffing a hundred keywords into meta tags or your [...]
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Posted on August 9th, 2007 by Dhirender
According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question isn’t whether you should use SEM (you probably should, if only for brand awareness and direct sales), but rather who will manage your SEM campaigns.
Almost two-thirds of advertisers report they intend [...]
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Posted on August 6th, 2007 by Dhirender
Text, text and text is the key to get the maximum of your content indexed by Search Engines. Search engines cannot ‘see’ images, animations or colour differences. The only parts of a page visible to them are the text paragraphs, links, menu items and titles, hence features such as Flash, AJAX, images etc. often get [...]
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Posted on August 6th, 2007 by Dhirender
Tips by search marketing consultant Jon Rognerud on maximizing links to drive traffic to your Web site. A good link strategy to score high in relevancy, rank and traffic should include links not just to partner sites or social networks but also to 10 top directories he names “link love.”
Apply the link to these Top [...]
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