Directory submissions

Wilsonweb: When you’re trying to increase your search engine rankings, one of the first strategies to employ is to seek listings in as many legitimate directories as possible. Directories tend to have higher PageRank to pass on to your site than the average reciprocal linking partner site. Moreover, they bring one-way links to your site [...]

Hiring an SEO Consultant

Entrepreneur.com: In today’s marketplace, a professional search optimizer is a combination of copywriter, web designer, product designer, developer, marketer, advertiser, analyst and entrepreneur. It can be hard to find someone with these qualifications, and if you’re running a business, you may not have the time.
10 questions that will help you decide whether you are making [...]

Yahoo Panama vs. MSN adCenter

Who ever thought two venerable internet giants would be scrambling to be No. 2 in the $15 billion paid search industry? While Google is the undisputed leader in paid search marketing, Yahoo! and Microsoft don’t even come close.
Google’s secret weapon is continuous product improvement and fierce customer loyalty. There is no disputing the fact that [...]

3 common SEO Myths and Misconceptions

3 common myths in SEO busted:
1. Does High Spidering Frequency Equal High Rankings?
2. Does replacing Graphic Images With CSS-formatted Text help?
3. Do Web 2.0 sites rank better than non-2.0 sites?
In the end, all SEO professionals must test, test, test. It takes time, patience, and objectivity to accurately test and analyze results. Unfortunately, in our I-want-it-yesterday [...]

Visual Page Rank

We’ve all heard about PageRank - the algorithm that made Google the behemoth it is today. Now go over to check out the Visual PageRank (check the results for this blog). This gives you the pagerank of all the links on the page whether external or internal.

SEO or SEM?

While Search Engine Optimization (SEO) helps to improve visibility in natural or organic search results. It is more of a long term strategy to improve rankings in search results, and hence requires continual emphasis over the long haul. This, thus serves as a long term strategy for building brand credibility which delivers qualified visitors over [...]