Google Earth for Interactive Advertising

Posted on February 20th, 2007 by Dhirender

In one of the most innovative uses of Google Earth for online advertisng, Saturn is looking to roll out a nationwide version of an online ad for its new Aura sedan built on Google Earth technology this spring. To view the advertisement, web users would not be required to download the mapping software; they can [...]

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Creating Dynamic Targeted Websites

Posted on February 13th, 2007 by Dhirender

The effort to create more personalised visitor segmentation is leading vendors like Kefta to build solutions structured around site behaviour, prior behavioral information such as purchases or products of interest, search queries, geo-targeting, etc. Based on these, decision making information such as Paid and Organic Keywords, Affiliate and Link Tracking Codes, Banner and Email Promotional Codes could be presented.

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