According to the Online Publishers Association’s “Frames of Reference: Online Video Advertising, Content and Consumer Behavior” report, conducted in partnership with OTX, of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had [...]
A “favicon” (short for “favorites icon”) is the 16×16 pixel image that appears next to a site name in the navigation bar of many browsers and in browser bookmarks or favorites lists. Favicons are fast becoming an important aspect of brand identity online. A favicon serves as a visual shortcut to your URL, a “mini-logo” [...]
Publishers may find a new offering from Exponential Interactive, the parent company of Tribal Fusion, very intriguing. It’s a free ad server that offers support for third-party relationships, several targeting abilities and the ability to give some campaigns priority over others. Related reads: Expo9 — another free ad server for online publisher Free ad server [...]
Most marketers don’t understand what a blocklist is, how they ended up on it, and, most important, how to get off it. They view the group running the list as the enemy. Tempting as that impression might be, it’s simply wrong. [Read more]
Who ever thought two venerable internet giants would be scrambling to be No. 2 in the $15 billion paid search industry? While Google is the undisputed leader in paid search marketing, Yahoo! and Microsoft don’t even come close. Google’s secret weapon is continuous product improvement and fierce customer loyalty. There is no disputing the fact [...]
Contrary to popular belief among marketers, message content is not a major cause of deliverability challenges for most email marketers. This finding is a result of testing the content of more than 1,705 unique emails, using EmailAdvisor’s content scoring tool. The content scoring function is based on the content scoring rules of the widely adopted [...]