According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question isn’t whether you should use SEM (you probably should, if only for brand awareness and direct sales), but rather who will manage your SEM campaigns.
Almost two-thirds of advertisers report they intend [...]
Filed under: SEM, SEO | 1 Comment »
Most ads are written merely not to offend. This goes back to chapter one, “Nine Secret Words,” in Roy Williams first book, The Wizard of Ads. What are those nine words? “The risk of insult is the price of clarity.” Rare is the ad that makes its point clearly.
Here are the four biggest mistakes advertisers [...]
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Text, text and text is the key to get the maximum of your content indexed by Search Engines. Search engines cannot ‘see’ images, animations or colour differences. The only parts of a page visible to them are the text paragraphs, links, menu items and titles, hence features such as Flash, AJAX, images etc. often get [...]
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Tips by search marketing consultant Jon Rognerud on maximizing links to drive traffic to your Web site. A good link strategy to score high in relevancy, rank and traffic should include links not just to partner sites or social networks but also to 10 top directories he names “link love.”
Apply the link to these Top [...]
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Alootechie: Yahoo India has launched an advertising portal Advertising.Yahoo.co.in, which has been designed and developed for the benefit of the online advertising, marketing and trade community.
The editorial content includes webcasts and podcasts from advertising gurus across the globe and guest feature articles. The website features some of the best creative works from across the country [...]
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