In order for a website or ad campaign to be interesting enough for visitors to stickaround, or clever enough to be viral, it must be compelling enough to prompt viewers to stay, absorb, and pass it onto friends and colleagues. This does not mean that the media presented has to be salacious or somehow socially [...]
There are two aspects to SEO – the on-site part, and what I call, the off-site part. Neither would work without the other. In the end however, what you are actually doing for Search Engine Optimisation, is optimising the website so that it is more search engine friendly, which forms the basis of this book: [...]
A fully optimized Web site can take hundreds of thousands of hours to achieve. A site often has to be rebuilt to make it search engine friendly, and painstaking hours need to be invested in identifying key link-building opportunities and partners. Similarly, a paid search campaign typically takes daily or weekly testing and tweaking to [...]