3 common SEO Myths and Misconceptions
3 common myths in SEO busted:
1. Does High Spidering Frequency Equal High Rankings?
2. Does replacing Graphic Images With CSS-formatted Text help?
3. Do Web 2.0 sites rank better than non-2.0 sites?
In the end, all SEO professionals must test, test, test. It takes time, patience, and objectivity to accurately test and analyze results. Unfortunately, in our I-want-it-yesterday Internet world, time is often a luxury. Objectivity is sacrificed when people want to believe so badly that their designs and methodologies are correct.
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(thanks for the link Gautam)