An Ode To Keyword Research
Keywords are the building blocks of SEO. Although the days of the keyword meta tag being the golden ticket to top rankings are undoubtedly over, keywords themselves are still one of the most important aspects of good SEO. Just their application has changed. It’s not about stuffing a hundred keywords into meta tags or your copy to get rankings. It’s about uncovering the keywords that make the most sense for your business and using them in a way that drives targeted, qualified traffic to your site.
A bunch of links point to your site from reputable, authoritative, and relevant sites. But without the right anchor text, how much are those links really worth? Do you ensure your site is designed and developed in a way that’s intrinsically search-engine-friendly? If your pages don’t contain the keywords you want to optimize for, how will spiders know to return them for those queries?
You get the point: keywords are important. Let’s talk about finding the right ones. Read on …
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