Book – Website Optimiser By Andrew B. King
There are two aspects to SEO – the on-site part, and what I call, the off-site part. Neither would work without the other.
In the end however, what you are actually doing for Search Engine Optimisation, is optimising the website so that it is more search engine friendly, which forms the basis of this book: Website Optimisation – Speed, Search Engine & Conversion Rate Secrets.
A guide to the tips, techniques, secrets, standards, and methods of website optimization, the book covers:
- Search engine optimization
- Pay-per-click optimization
- Optimizing conversion rates
- Web performance tuning
- Advanced tuning
- Web metrics
With case studies, and sections from people who are experts in their field, the book seems to have got the thumbs up, even at Amazon.
Know more about it at O’Reilly.