Text, text and text is the key to get the maximum of your content indexed by Search Engines. Search engines cannot ‘see’ images, animations or colour differences. The only parts of a page visible to them are the text paragraphs, links, menu items and titles, hence features such as Flash, AJAX, images etc. often get [...]
Tips by search marketing consultant Jon Rognerud on maximizing links to drive traffic to your Web site. A good link strategy to score high in relevancy, rank and traffic should include links not just to partner sites or social networks but also to 10 top directories he names “link love.” Apply the link to these [...]
Wilsonweb: When you’re trying to increase your search engine rankings, one of the first strategies to employ is to seek listings in as many legitimate directories as possible. Directories tend to have higher PageRank to pass on to your site than the average reciprocal linking partner site. Moreover, they bring one-way links to your site [...]
Entrepreneur.com: In today’s marketplace, a professional search optimizer is a combination of copywriter, web designer, product designer, developer, marketer, advertiser, analyst and entrepreneur. It can be hard to find someone with these qualifications, and if you’re running a business, you may not have the time. 10 questions that will help you decide whether you are [...]
Who ever thought two venerable internet giants would be scrambling to be No. 2 in the $15 billion paid search industry? While Google is the undisputed leader in paid search marketing, Yahoo! and Microsoft don’t even come close. Google’s secret weapon is continuous product improvement and fierce customer loyalty. There is no disputing the fact [...]
3 common myths in SEO busted: 1. Does High Spidering Frequency Equal High Rankings? 2. Does replacing Graphic Images With CSS-formatted Text help? 3. Do Web 2.0 sites rank better than non-2.0 sites? In the end, all SEO professionals must test, test, test. It takes time, patience, and objectivity to accurately test and analyze results. [...]