7 Elements of a Viral Video Campaign

Posted on October 14th, 2008 by Dhirender

In order for a website or ad campaign to be interesting enough for visitors to stickaround, or clever enough to be viral, it must be compelling enough to prompt viewers to stay, absorb, and pass it onto friends and colleagues. This does not mean that the media presented has to be salacious or somehow socially [...]

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The viral search engine

Posted on February 24th, 2007 by Dhirender

* A fully animated search engine
* A search engine that pouts
* A disaster as far as UI goes
* Inhumanly dumb
* Microsoft’s strategy to kill Google and own search
and so on … That’s Ms Dewey the Flash based experimental interface for Windows Live Search. Like her or hate her, you could definitely not have missed her. [...]

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