Most ads are written merely not to offend. This goes back to chapter one, “Nine Secret Words,” in Roy Williams first book, The Wizard of Ads. What are those nine words? “The risk of insult is the price of clarity.” Rare is the ad that makes its point clearly. Here are the four biggest mistakes [...]
Alootechie: Yahoo India has launched an advertising portal Advertising.Yahoo.co.in, which has been designed and developed for the benefit of the online advertising, marketing and trade community. The editorial content includes webcasts and podcasts from advertising gurus across the globe and guest feature articles. The website features some of the best creative works from across the [...]
According to the Online Publishers Association’s “Frames of Reference: Online Video Advertising, Content and Consumer Behavior” report, conducted in partnership with OTX, of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had [...]
A “favicon” (short for “favorites icon”) is the 16×16 pixel image that appears next to a site name in the navigation bar of many browsers and in browser bookmarks or favorites lists. Favicons are fast becoming an important aspect of brand identity online. A favicon serves as a visual shortcut to your URL, a “mini-logo” [...]
Most marketers don’t understand what a blocklist is, how they ended up on it, and, most important, how to get off it. They view the group running the list as the enemy. Tempting as that impression might be, it’s simply wrong. [Read more]
Contrary to popular belief among marketers, message content is not a major cause of deliverability challenges for most email marketers. This finding is a result of testing the content of more than 1,705 unique emails, using EmailAdvisor’s content scoring tool. The content scoring function is based on the content scoring rules of the widely adopted [...]