Published at: 08:10 am - Thursday October 09 2008
There are two aspects to SEO – the on-site part, and what I call, the off-site part. Neither would work without the other. In the end however, what you are actually doing for Search Engine Optimisation, is optimising the website so that it is more search engine friendly, which forms the basis of this book: [...]
Published at: 02:10 am - Wednesday October 01 2008
A fully optimized Web site can take hundreds of thousands of hours to achieve. A site often has to be rebuilt to make it search engine friendly, and painstaking hours need to be invested in identifying key link-building opportunities and partners. Similarly, a paid search campaign typically takes daily or weekly testing and tweaking to [...]