The viral search engine
* A fully animated search engine
* A search engine that pouts
* A disaster as far as UI goes
* Inhumanly dumb
* Microsoft’s strategy to kill Google and own search
and so on … That’s Ms Dewey the Flash based experimental interface for Windows Live Search. Like her or hate her, you could definitely not have missed her. Played by Actress Janina Gavankar, Ms Dewey has a wisecrack for every search term … whether or not relevant to the term.
Bandwidth hungry, taking ages to load, and displaying the search results in a little box on the left, this can hardly be the search of the future in terms of the results, and the presentation of the results - I would expect a visual interface that explors inter-relationships between the results.
However, with the almost humanly dumb interface, Ms Dewey has already surpassed Wisenut and Kartoo on Alexa making it a success as far as virals are concerned.
So, will this remain a viral for Miscosoft, or is the way towards being the Google killer they would want it to be?