Tip – Emphasise text on your website
Text, text and text is the key to get the maximum of your content indexed by Search Engines. Search engines cannot ‘see’ images, animations or colour differences. The only parts of a page visible to them are the text paragraphs, links, menu items and titles, hence features such as Flash, AJAX, images etc. often get overlooked by search engines while indexing a page. The best websites are ones which use a blend of images, text and animation to produce better search engine results.