Posted on August 6th, 2007 by Dhirender
Tips by search marketing consultant Jon Rognerud on maximizing links to drive traffic to your Web site. A good link strategy to score high in relevancy, rank and traffic should include links not just to partner sites or social networks but also to 10 top directories he names “link love.”
Apply the link to these Top 10 within related categories, he advises, and make sure the directory is indexed by Google. Rognerud goes on to list the 10, which includes free directories such as dmoz.org as well as paid directories such as dir.yahoo.com
Ways to get a clean link are also included. Read on …
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Posted on August 5th, 2007 by Dhirender
Alootechie: Yahoo India has launched an advertising portal Advertising.Yahoo.co.in, which has been designed and developed for the benefit of the online advertising, marketing and trade community.
The editorial content includes webcasts and podcasts from advertising gurus across the globe and guest feature articles. The website features some of the best creative works from across the country and also aggregates news feeds from popular portals like exchange4media and agencyfaqs.
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Posted on July 17th, 2007 by Dhirender
Wilsonweb: When you’re trying to increase your search engine rankings, one of the first strategies to employ is to seek listings in as many legitimate directories as possible. Directories tend to have higher PageRank to pass on to your site than the average reciprocal linking partner site. Moreover, they bring one-way links to your site so that your own PageRank (sometimes called “link juice”) isn’t diluted by outgoing links.
A list of submission directories.
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Posted on July 16th, 2007 by Dhirender
Entrepreneur.com: In today’s marketplace, a professional search optimizer is a combination of copywriter, web designer, product designer, developer, marketer, advertiser, analyst and entrepreneur. It can be hard to find someone with these qualifications, and if you’re running a business, you may not have the time.
10 questions that will help you decide whether you are making the right choice. Read on
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Posted on June 27th, 2007 by Dhirender
According to the Online Publishers Association’s “Frames of Reference: Online Video Advertising, Content and Consumer Behavior” report, conducted in partnership with OTX, of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase.
The study looked at the most popular video content and, while humorous videos may appear to be omnipresent, Frames of Reference found that the leading video content category is news/current events (14% watch daily). Weather ranks second (11% watch daily), followed by jokes /funny clips (9% watch daily).
Read the Press Release or Download the pdf
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Posted on June 25th, 2007 by Dhirender
A “favicon” (short for “favorites icon”) is the 16×16 pixel image that appears next to a site name in the navigation bar of many browsers and in browser bookmarks or favorites lists.
Favicons are fast becoming an important aspect of brand identity online. A favicon serves as a visual shortcut to your URL, a “mini-logo” that helps users remember and return to your site. Visitors can quickly identify it in browser tabs without having to read the URL address. And if someone bookmarks your site, your unique favicon will help your site stand out on their favorites list. So the question becomes: How can you distill your brand down to a simple image? [Read more]
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