SEM: To Outsource or not?
According to the Search Engine Marketing Professional Organization (SEMPO), the SEM market is over $10 billion in North America alone. Therefore, the biggest question isn’t whether you should use SEM (you probably should, if only for brand awareness and direct sales), but rather who will manage your SEM campaigns.
Almost two-thirds of advertisers report they intend to manage all of their SEM initiatives in-house; some 57% of advertisers say they will keep their paid placement entirely in house, 61% say so regarding their organic SEO efforts, and 59% say they will maintain their paid inclusion in-house.
Other industry surveys report that for the past two years 74% of respondents kept SEM in-house. What should your organization do?
Read the full article continues to get an insight as to the skillsets required to have an effective SEM initiative.