Publishers may find a new offering from Exponential Interactive, the parent company of Tribal Fusion, very intriguing. It’s a free ad server that offers support for third-party relationships, several targeting abilities and the ability to give some campaigns priority over others.
Related reads:
Expo9 — another free ad server for online publisher
Free ad server launched for online publishers
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Most marketers don’t understand what a blocklist is, how they ended up on it, and, most important, how to get off it. They view the group running the list as the enemy. Tempting as that impression might be, it’s simply wrong. [Read more]
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Who ever thought two venerable internet giants would be scrambling to be No. 2 in the $15 billion paid search industry? While Google is the undisputed leader in paid search 
marketing, Yahoo! and Microsoft don’t even come close.
Google’s secret weapon is continuous product improvement and fierce customer loyalty. There is no disputing the fact that once Google gained its reputation for relevancy, users have remained tenaciously loyal, despite the fact that relevancy is no longer golden. This monumental branding feat has proven hard to beat. As market share continued to rise, Google dominance became a self-fulfilling prophecy.
Now that Panama is fully functional, and adCenter has been established for more than a year, read how the two platforms compare.
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Contrary to popular belief among marketers, message content is not a major cause of deliverability challenges for most email marketers. This finding is a result of testing the content of more than 1,705 unique emails, using EmailAdvisor’s content scoring tool. The content scoring function is based on the content scoring rules of the widely adopted Spam Assassin open source project. The emails tested had an average content point score of 1.04 well below the filter’s generally accepted spam identification level of 3.0 or higher.
The two frequently triggered Spam Assassin rules that generated content filter point scores of significance were:
* Heavy use of images, which can increase spam scores up to a full point and render poorly in email clients with image blocking enabled
* Sending messages with a “From Name” composed of numbers or symbols rather than an actual name. [Read more]
Get the complete report (pdf)
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3 common myths in SEO busted:
1. Does High Spidering Frequency Equal High Rankings?
2. Does replacing Graphic Images With CSS-formatted Text help?
3. Do Web 2.0 sites rank better than non-2.0 sites?
In the end, all SEO professionals must test, test, test. It takes time, patience, and objectivity to accurately test and analyze results. Unfortunately, in our I-want-it-yesterday Internet world, time is often a luxury. Objectivity is sacrificed when people want to believe so badly that their designs and methodologies are correct.
Read more …
(thanks for the link Gautam)
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* A fully animated search engine
* A search engine that pouts
* A disaster as far as UI goes
* Inhumanly dumb
* Microsoft’s strategy to kill Google and own search
and so on … That’s Ms Dewey the Flash based experimental interface for Windows Live Search. Like her or hate her, you could definitely not have missed her. Played by Actress Janina Gavankar, Ms Dewey has a wisecrack for every search term … whether or not relevant to the term.
Bandwidth hungry, taking ages to load, and displaying the search results in a little box on the left, this can hardly be the search of the future in terms of the results, and the presentation of the results - I would expect a visual interface that explors inter-relationships between the results.
However, with the almost humanly dumb interface, Ms Dewey has already surpassed Wisenut and Kartoo on Alexa making it a success as far as virals are concerned.
So, will this remain a viral for Miscosoft, or is the way towards being the Google killer they would want it to be?
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