Entrepreneur.com: In today’s marketplace, a professional search optimizer is a combination of copywriter, web designer, product designer, developer, marketer, advertiser, analyst and entrepreneur. It can be hard to find someone with these qualifications, and if you’re running a business, you may not have the time.
10 questions that will help you decide whether you are making the right choice. Read on
According to the Online Publishers Association’s “Frames of Reference: Online Video Advertising, Content and Consumer Behavior” report, conducted in partnership with OTX, of the 80% of viewers who had watched an online video ad, just over half had taken some sort of action. Nearly a third had checked out a Web site, while 22% had searched for more information, 15% had gone into a store and 12% had actually made a purchase.
The study looked at the most popular video content and, while humorous videos may appear to be omnipresent, Frames of Reference found that the leading video content category is news/current events (14% watch daily). Weather ranks second (11% watch daily), followed by jokes /funny clips (9% watch daily).
Read the Press Release or Download the pdf
A “favicon” (short for “favorites icon”) is the 16×16 pixel image that appears next to a site name in the navigation bar of many browsers and in browser bookmarks or favorites lists.
Favicons are fast becoming an important aspect of brand identity online. A favicon serves as a visual shortcut to your URL, a “mini-logo” that helps users remember and return to your site. Visitors can quickly identify it in browser tabs without having to read the URL address. And if someone bookmarks your site, your unique favicon will help your site stand out on their favorites list. So the question becomes: How can you distill your brand down to a simple image? [Read more]
Publishers may find a new offering from Exponential Interactive, the parent company of Tribal Fusion, very intriguing. It’s a free ad server that offers support for third-party relationships, several targeting abilities and the ability to give some campaigns priority over others.
Related reads:
Expo9 — another free ad server for online publisher
Free ad server launched for online publishers
Most marketers don’t understand what a blocklist is, how they ended up on it, and, most important, how to get off it. They view the group running the list as the enemy. Tempting as that impression might be, it’s simply wrong. [Read more]
Who ever thought two venerable internet giants would be scrambling to be No. 2 in the $15 billion paid search industry? While Google is the undisputed leader in paid search 
marketing, Yahoo! and Microsoft don’t even come close.
Google’s secret weapon is continuous product improvement and fierce customer loyalty. There is no disputing the fact that once Google gained its reputation for relevancy, users have remained tenaciously loyal, despite the fact that relevancy is no longer golden. This monumental branding feat has proven hard to beat. As market share continued to rise, Google dominance became a self-fulfilling prophecy.
Now that Panama is fully functional, and adCenter has been established for more than a year, read how the two platforms compare.